people appreciate how brief one minute of time is until they try delivering
an elevator pitch. Depending on how fast you talk and how long your
sentences are, one minute translates into approximately 10 sentences.
The list below identifies nine important points that you may wish to
If you don’t
have a pitch, you may want to begin by writing 1 or 2 sentences to address
each point. You will then want to review your sentences and select the
10-14 most important ones. You will then take those sentences and like
blocks arrange them into a structure that together tell the most compelling
story. You are building the listener’s understanding block by
block. Make sure that there is an uninterrupted flow from one block/sentence
to the next and that there are no gaps. You will then want to begin
practicing your pitch, polishing your language, and editing it down
to a minute.
If you have an exiting
pitch, you may want to begin by seeing how it lines up with the nine
points. You may then want to write one or two sentences to address those
points you had not addressed. Between your existing pitch and the additional
sentences, you will want to select the 10-14 most important sentences
and repeat the process above.
When you have completed
your pitch, you are welcome to E-mail it to Clara. Include your phone
number. Clara will distribute your pitch to the panelists from the April
Maximum Impact marketing workshop, as follows:
- What the
company does/what business you are in
- Who you
do it to- customers and markets
- What the
company aspires to become
- What unmet
need/customer problem do you solve?
- Brief product/service
description, 2 sentences max, non-technical terms
- Why this
is important/why customers will care/customer benefits
- Why should
investors care/what is compelling?
- One or two
exceptional milestones that demonstrate momentum is building.
- What you
are presently looking for (i.e. financing, guidance, team members)
For a two minute
pitch you can address each point with between 1 and 4 sentences. You
will then cut back and combine them to a total of between 20 and 25